Reznick Group — Header
Digital Strategy — Reznick Group Ltd
Digital Strategy · Reznick Group Ltd

One Strategy
Behind Every Channel.

Most organizations run social, search, email, and paid media as separate efforts that quietly compete with each other. We build the single strategy underneath them — so every channel pulls the same audience toward the same outcome.

Channel Effort Before Reznick
Social
38%
Paid Media
22%
Email / CRM
15%
Website & SEO
61%
Analytics
9%
Five channels, five different stories. A strategy audit is where we start.
0
Day Strategic
Roadmaps Delivered
0
Digital Campaigns
Planned & Executed
0
Channels Covered
Under One Framework
0
African Markets
With Active Strategy Work
Our Framework

From Scattered Activity
to a Single Plan

Every engagement runs on the same four-stage discipline, whether the brief is a single campaign or a full digital transformation.

01

Listen

Audience research, channel audits, competitor benchmarking, and analytics review to find out what's actually working and what's just busy.

Weeks 1–2
02

Plan

A channel strategy with clear roles for each platform, a content and campaign calendar, and KPIs tied to organizational goals, not vanity metrics.

Weeks 3–4
03

Build

Campaigns, content, and paid media go live in sequence, with our production and creative teams executing against the agreed plan.

Ongoing
04

Measure

Monthly performance reviews against the original KPIs, with the strategy adjusted in response to real data, not assumptions.

Monthly
Strategy that aligns  ·  Channels that compound  ·  Data that decides
What's Included

A Full Digital Strategy Practice

Each capability below can stand alone or sit inside a single integrated roadmap — built around what your organization actually needs.

Digital & Channel Audits
A clear-eyed review of your website, social presence, search visibility, and past campaign data — surfacing what's driving results and what's quietly draining budget.
Channel & Content Strategy
A documented role for every platform you use — what it's for, who it reaches, and what it should never be used for — backed by a realistic content calendar.
Paid Media Planning
Budget allocation across paid social, search, and programmatic, planned against funnel stage and audience — not split evenly because that felt safe.
SEO & Web Strategy
Technical and content SEO roadmaps, information architecture, and on-site conversion improvements built around how your real audience searches.
Measurement & Reporting
KPI frameworks tied to real organizational goals, analytics setup across platforms, and monthly reporting that tells you what to do next — not just what happened.
AI & Automation Integration
Practical AI tooling layered into your existing workflow — content production, audience insight, and reporting automation — without replacing human judgment.
Measurement

Reporting Built
for Decisions

A dashboard nobody reads is just a cost center. We build reporting around the three or four numbers that actually move your strategy forward, and we explain what each one means in plain language.

KPI frameworks set before a single post goes live, agreed with your team in advance.
Monthly reviews that compare performance to plan and recommend specific next steps.
Plain-language summaries for leadership, alongside the detailed data for your team.
Campaign Performance Last 30 Days
0Reach Growth %
0Engagement %
0Conv. Rate %
Updated against agreed KPIs, every month, in the same format.
How We Work

A Typical Strategy Engagement

A 90-day arc that takes you from audit to a running, measured strategy. Longer or shorter engagements follow the same structure.

1
Weeks 1–2 · Discovery Stakeholder Interviews & Channel Audit

We meet with your team, review existing analytics, and audit every active channel to understand what's actually happening versus what the dashboards suggest.

2
Weeks 3–4 · Strategy Roadmap, KPIs & Channel Roles

A documented strategy defining each channel's role, target audience, content themes, and the specific KPIs we'll be judged against — reviewed and signed off with your team.

3
Weeks 5–8 · Build & Launch Campaign Production & Go-Live

Creative, content, and paid media go into production. Campaigns launch in the sequence set out in the roadmap, with our production team handling execution.

4
Weeks 9–12 · Optimize First Performance Review & Adjustment

The first full reporting cycle against agreed KPIs. We bring you the data, the read on what it means, and concrete adjustments to the plan going forward.

5
Ongoing · Run Monthly Strategy & Reporting Cycle

The strategy becomes a living document — reviewed monthly, adjusted as channels and audiences shift, and reported on in a consistent format your team can act on.

Let's Talk Strategy

Ready for One
Strategy, Not Five?

Tell us where your channels are pulling in different directions, and we'll show you what a single, measured digital strategy could look like for your organization.